The most in-demand destinations for 2025, according to Amex Travel

Looking for some inspiration for your next trip? Look no further.
American Express Travel unveiled its annual Trending Destinations list Thursday, showcasing the hottest places to explore in 2025. The list is based on travel bookings made by American Express Card Members, mainly comprising of millennials and Gen Z, and insights from Amex Travel’s network of travel consultants spread across 23 countries.
“We want our Card Members to experience all that travel has to offer,” said Audrey Hendley, President of American Express Travel, in a statement. “Through our global travel expertise, guides like our annual Trending Destinations list and our lodging programs like The Hotel Collection, we help our Card Members plan all types of trips and inspire them to explore new places.”
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Read below for the trending destinations of 2025.
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Nestled between the Gold Coast and Sunshine Coast, Brisbane combines easy access to the Land Down Under’s natural beauty with a vibrant urban atmosphere. Visitors can explore a koala sanctuary and then check out Australia’s only inner-city beach (yes, it’s man-made).
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Located in the most western part of France, Brittany offers rugged coastlines, some of the oldest architecture in the world, and charming fishing villages – which means the freshest of seafood. From the dramatic cliffs of the Pink Granite Coast to the medieval streets of Saint-Malo, Brittany provides a rich blend of nature, culture and tradition.
While crowds may be flocking to Athens and Santorini, Paros offers a more secluded escape. The Greek island is home to over 30 beaches and the famous Byzantine Road, an ancient hiking trail that dates back a thousand years. Even better, it’s only a 40-minute flight or a three-hour ferry ride from Athens.
Franschhoek is just an hour-long drive away from Cape Town, and it’s the perfect destination for foodies and oenophiles. With almost 50 vineyards, travelers can indulge in tours and tastings. The town has French roots, which has led to an array of bistros and restaurants serving up artisan cheeses and more.
As Thailand’s second largest island, Koh Samui has some of the most picturesque beaches, ideal for travelers looking to unplug. Visitors can enjoy waterfall hikes or dive at Ang Thong National Marine Park.
Often considered the “Las Vegas of Asia,” Macau has a vibrant nightlife, including huge casinos mixed with culture and history. Located on the southern coast of China, Macau has a Portuguese influence that’s seen in its culinary scene and Old Town, a UNESCO World Heritage Site. Of course, there are traditional Chinese temples and tea ceremonies to check out, too.
Lace-up your hiking boots because Moab is an outdoor enthusiast’s wonderland. The Utah city is nestled between five national parks, offering hiking, mountain biking, rock climbing and other outdoor adventures. Be sure to make time for stargazing.
A two-hour train ride from Tokyo, Nikko is steeped in culture and history dating back to the late 700s. It’s at the entrance to the UNESCO World Heritage Site Nikko National Park, where travelers can visit hot springs, waterfalls, lakes and sacred sites. There are also ancient temples and shrines throughout the town. The area is beautiful in the autumn when the leaves change colors to vibrant warm hues.
As one of the world’s biggest cities, Sao Paulo offers travelers a lot to do, from museums to parks and a vibrant food culture. The Brazilian city is diverse, and a good time to visit is during one of its many parades, like the biggest LGBTQ+ parade globally.
Idaho’s Sun Valley is a famous and picturesque resort town tucked into the Rocky Mountains. In the winter, snowsports are the thing to do, but the town is also perfect for hiking, leaf peeping, and mountain biking during the warmer months. After a long day in the mountains, travelers can relax in the nearby hot springs.